In a well calculated effort to curb the spread of the deadly Ebola virus, the Lagos State Signage and Advertisement Agency (LASAA) is set to commence a public campaign that will help participating advert agencies save a whopping N240 million in incentives.
Supported by Lagos State’s ministries for Health and Information, the initiative would involve electronic billboard operators enabling their platforms across Lagos for use free of charge in conveying messages about Ebola disease in strategic locations across Lagos State.
It is estimated that the operators will be waiving over N240 million of billboard space as well as creative work.
LASAA’s Managing Director, Mr. George Noah, said the “initiative is designed to complement efforts already being made by Lagos State Government in curbing the spread of Ebola.
“The campaign would focus on key areas related to the spread and management of the disease such as: modes of transmission, preventive measures, symptoms and helplines.
“It’s also borne out of the need to enlighten the public about the disease and the need to adopt preventive measures.
“We hope to achieve this with the use electronic billboard ads which we would be rolling out in collaboration with our esteemed partners who see this as a corporate social responsibility initiative.
“In all, we would make use of a total of 32 electronic billboards across strategic locations in the state,” Noah said in a press statement made available to Akinola Rotimi’s Blog.
The list of electronic billboard operators partnering with LASAA on this campaign comprises: Ahaa Media, Capital Media, Clearedge Media, Corporate Media, Emotion, GEMS, Integrated Howdy Consult Limited and Invent Media. Others are: Marketing and Media, Media 2, Media Link Limited, New Crystal, Optimum Exposures Limited, Plural Media, Provision Media, Strategic Media Solutions, Space Contractors, Media Worth, Monumental Concept Display, Promoworld and Weatherheads.
Nigeria’s biggest advertising agency, Insight Communications Limited has also agreed to provide creatives for the campaign at no cost.
Electronic boards that would run the campaign are based at the following locations: Festac, Obalende, Oworoshoki, Maryland, Apapa-Oshodi Expressway, Mobolaji Bank Anthony Way, Lekki-Epe Expressway, Lagos Ibadan Expressway. Magodo and Agidinbgbi-Ikeja.
Others are: Adekunle Interchange along 3rd mainland Bridge, Osborne Road Ikoyi; Eko Bridge, Teslim Balogun Stadium, Berger Bus Stop, Liverpool Road Apapa, The Palms Lekki, Ikeja City Mall, Allen Roundabout Ikeja. Lagos Island and Ikeja Cantonment.
LASAA is launching the campaign in conjunction with Outdoor Advertising Association of Nigeria (OAAN) and Insight Communications.
The latest Ebola outbreak, which began in Guinea last year, is adjudged the largest in history since it was detected in the Democratic Republic of Congo (then Zaire) and Sudan in 1976.
Since early 2014, it has claimed the lives of over 1300 people in the Liberia, Guinea, Sierra Leone, and Nigeria where only five people have died.